A youth soccer safety campaign urging middle schools and under-14 soccer leagues to eliminate heading in the sport as a way of reducing concussions continues to grab headlines, but is viewed in a new study⁴⁷ not only as culturally unacceptable in a sport that has been allowed to become more physical over time, but as a less effective way to prevent concussions than by reducing athlete-athlete contact across all phases of the game through better enforcement of existing rules, enhanced education of athletes on the rules of the game, and improved coaching.